Household cleaning products include the following product subcategories: sanitation & janitorial cleaners/cleaning products, industrial/technical cleaners, kitchen & catering cleaning agents, food & dairy processing cleaners, laundry agents, and others. It includes the following end-use applications: industrial, food & lodging, building service contractors, food & drinks, processing units, retail outlets, healthcare facilities, and many others. Household cleaning products can also be categorized based on their cleaning compounds: bleach, clean chemical, detergent, dishwashing product, disinfectant, general purpose cleaner, laundry detergent, surface active agent, surfactant, etc. The customers will want cleaning products that are: easy to use and effective, with desirable sensory qualities, stable and easy to store, good value for their money and most importantly, healthy and safe to use.
The purpose of your R&D in household cleaning and detergent products is to create benefits for your end-users because consumers do not just buy products, they buy benefits.